Online Profile Management Service
for Optometry and Eyeglasses Prescriptions
Launched
Exhibited at
Duration:
10/2022 - 12/2022
Reported in
Role:
Product Manager & UX Researcher
The Challenge:
This project addresses a significant challenge in China's children's optometry sector by integrating offline and online services to bridge existing service gaps. The primary issue involves enabling users to upload offline optometry data and medication records online, which are essential for creating accurate and comprehensive patient profiles. This hybrid model aims to streamline the process, allowing for more efficient collaboration among healthcare providers and enhancing the accessibility of personalized eyecare solutions.
Type:
Digital APP, Service Design, UX/UI Design
The Outcome:
This project significantly enhances efficiency for both users and optometrists, boosting transactions by 30% and increasing user loyalty by 25%. Importantly, it incorporates the building of electronic health records (EHRs) for over 15,000 children, streamlining pediatric eye care. This initiative has improved accessibility and convenience in the eyecare industry, representing a major step forward in delivering optometry services, with a 40% increase in the rate of patient follow-ups.
Due to factors such as excessive use of electronic devices and increasing academic pressure, myopia rates are escalating globally. Specifically, in China, the number of individuals with myopia reached 750 million in 2021, demonstrating a continuous and rapid upward trend.
In China, myopia cases among adolescents account for 53.6% of the total number of myopia cases. Analyses indicate that the severity of myopia in adolescents tends to worsen with age.
2. Current market situation in China:
a. The current shortage of optometrists in China is huge.
In the world
In the China
Percentage of the population with
vision problems in China
Age of onset of myopia
VS
China's huge children
nearsighted population
The flawed optometry
and eyeglasses market
b. The business staff is highly mobile, but with varying qualifications.
c. Insufficient market education capacity for consumers.
There are currently about 44,800 ophthalmologists in China, of which less than 4,000 are responsible for optometry.
At the level of developed countries, the number of optometrists needed is 10 times higher than that of ophthalmologists.
Currently in China, the business model for children's optometry and eyeglasses service predominantly resides in offline channels, marked by a lack of user information interchange and documentation. Concurrently, the industry falls short of a standardized and comprehensive process to ensure young users receive professional and regulated optometry services.
This not only hinders the provision of high-quality eyecare but also poses challenges in maintaining a consistent service delivery standard across the sector.
3. Competitive network of eyeglass industry in China:
UPSTREAM
High pressure on capital and inventory
MIDSTREAM
Vicious competition
DOWNSTREAM
Core value is not reflected
UPSTREAM:
Guided by the market's demand characteristics, traditional business models, and transactions continue to shape this sector. The prevailing dynamics compel a closer scrutiny to ensure alignment with contemporary market needs, fostering a conducive environment for innovative solutions and sustainable growth.
MIDSTREAM:
Predominantly, the manufacturing landscape is characterized by small-scale entities with minimal market share and dominance, epitomizing a decentralized competitive framework. This lack of market concentration precipitates irregular operational paradigms. Despite the high level of competition, the arena exhibits a low and disorderly market conduct, predominantly driven by price competition. This scenario underscores the imperative for strategic market consolidation and operational standardization to foster a more structured and competitive marketplace.
DOWNSTREAM:
Consumer expectations are evolving, with a growing emphasis on professionalism and holistic service delivery. However, the end retailer market is marred by a low concentration, which invariably impedes consumers from consistently receiving satisfactory service. This dispersed market structure necessitates a strategic re-evaluation to enhance retail consolidation and elevate service standards, thereby aligning with contemporary consumer expectations and fostering a more robust and customer-centric retail landscape.
4. Some hospitals lack the qualification to sell medical devices like glasses.
CONCEPTS
Through our analysis of the current state of the population, market, and supply chain, we have identified several issues. Taking into account our existing business model and company resources, and based on feedback from market research conducted by our team, we have formulated targeted solutions.
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Business Model
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Implementation Method
SERVICE BLUEPRINT
Based on our business model and feasible implementation strategies, our product team has coordinated with various departments to collaboratively develop a service blueprint for the project. It encompasses three main roles: customers, optometrists, and hospitals, aiming for a systematic resolution of existing issues while enhancing the experience and revenue of all stakeholders involved.
PROTOTYPE
Final landing interface mainly divided into three clients: the user side, the optometrist side, and the doctor side.
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Customer Interface: The user-oriented segment of the application is engineered to allow individuals to effortlessly update their vision-related information. Additionally, it hosts a platform for online consultations and enables users to place orders with ease. This segment of the app is meticulously designed to ensure a seamless, intuitive user experience, fostering higher engagement and facilitating a smooth journey from consultation to order fulfillment.
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Optometrist Interface: Within this specialized segment of the application, optometrists are equipped with a suite of tools facilitating consultation, communication, and product recommendations. Through their dedicated accounts, they can also access a repository of training resources to hone their professional skills. This interface is crafted to ensure a symbiotic interaction between optometrists and users, enabling personalized service delivery while fostering continuous professional development.
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Physician Interface: The application unveils a dedicated portal for physicians, offering a robust platform for e-prescribing, addressing complex inquiries, and exploring medical literature among other functionalities. Through their doctor accounts on this tailored interface, physicians can navigate a myriad of operations with ease, ensuring a seamless digital experience. This facet of the app is meticulously designed to foster an environment conducive for proficient medical practice, enhancing service delivery while promoting a culture of continuous learning and inquiry.
USER INTERFACE
Chinese Version - Launched
